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Today electronic music is one of
the most powerful forms of music on the planet. Electronically
composed music is used to express and entertain.Electronic music
changed the face of entertainment since it's inception. In
Brazil it's influence isn't any different.The Noise family have
their roots embedded in electronic music especially techno.
Originally from Belo Horizonte ,the life of these two famous
DJ's from Minas Gerais represent the beginnings of the local
electronic music scene. Such a profession didn't even exist at
that time. Brother Anderson was building up this scene in Minas
Gerais and creating this profession for future DJ's of their
generation. Alvinho came along with Anderson as the younger
brother in tune with the art of DJing. Alvinho tells us about
his experience as a dj:
"In the 80's when I was 8 years old I bought two records and a
mixer.There were no records at my house,just a radio and I
didn't know how to use the mixer.
Back then mixers had wooden frames and we only had access to
records from pop and rock bands.I tried to mix from one
turntable to another, which was quite difficult because there
was always the problem of a slightly unstable tempo due to the
recording techniques in the 80's.When I was eleven I started
frequenting matinees where the DJ's there would play a lot of
disco and house music from the flashbacks CD's.I got hooked on
that and would always go back to check out the different DJ's
and the music that they played.At that point I noticed that the
music was very repetitive and never changed direction in order
to evolve more.
Then I decided to follow another path musically. At 15 years old
I started dedicating myself to playing the techno style.
Influenced by my brother in DJing,Alvinho started to prepare a
repertoire that would richly define his musical style. Sharing
his brother's interest in the techno music,Alvinho wanted to
present techno music for everyone, mixing people together
socio-economically.
In the first years there was a commotion about techno from
Detroit.I was curious about what that sound was about.I was
hanging out with friends who were electronic music purists and
would tell me to check it out,that it was really happening.I
continued researching the Detroit sound realizing that despite
liking what I heard,that it wasn't my favorite style.
One of the great things about techno DJ's and producers.In
techno music there are great Dj's and producers from different
countries all over the world. This is one of the factors that
sealed my passion for techno music.You don't need to be
American,European,etc.You can be from any country and can play
and achieve acclaim that will be recognized internationally.For
example if you have a rock band an want to establish an
international carreer you pretty much have to be from a first
world or wealthier country and sing in English in order to enter
into the mainstream.When I started playing big parties,they were
semi alternative musically and I would see the people treating
the DJ's with respect which was a great inspiration.Another
thing which inspired me was that the people who went to these
parties in those days were from different social classes
socializing together, having fun dancing and enjoying the party.
Returning to exposure to Detroit techno.I think it was a great
thing because it made me appreciate even more the fact that
techno music is a universal form that keeps on evolving and
innovating.
Then Alvinho steadily established himself as a respected local
DJ developing his skills and his style.
As he became more recognized,Alvinho invested in his carreer and
started to make his mark as a talented DJ. As he continued
calling more attention, there naturally came more opportunities
for him to play outside of town in other Brazilian states.
In mid 98' opportunities stared coming for Alvinho to play
outside of Minas Gerais.In 99' my brother Anderson Noise created
his label"Noise Music". We played a tour together in seven
different Brazilian capitals, Anderson 's ideas was for the two
of us to play on four different turntables.
That was really fun and something that the DJ's had never done
before in Brazil.
From that point forward the name "Alvinho L. Noise" never
stopped being noticed by event and DJ booking agencies in
Brazil, having by then played in seventeen of the twenty seven
states in Brazil.
Soon recognized as one of the bigger names in the national
techno music scene, Alvinho then was being recognized
internationally and initiated a carreer with a German tour in
2002 which is one of the most demanding and discerning markets
of techno in the world.
Having great acclaim and recognition in the press,Alvinho
started working for a European booking agency.Subsequently he
did a tour in Italy as well.
Alvinho has recently starred producing his own tracks,one of
which was released on the “Triton Christmas CD” in Sao Paulo in
2005. Now a days if you want to be a DJ,consequently you start
thinking about being a producer as well.It was never like that
before. A producer was a producer and a DJ was a DJ.At that time
there was basically hardware and very little software to speak
of, which limited the DJ's financially in terms of having their
own studio.
Today with the rapid growth of technology ,especially in
software and computers which makes it cheaper and more
accessible to become a music producer. Because of this
development I was able to invest in my own studio, consequently
having to be a producer as well as a DJ.
Be it as it may,whether a dj or producer, Alvinho L. Noise has a
big talent. In the opinion of many considered to be one of the
great dj on the planet. Completing ten years of carrer,confainly
this youn dj has a bright future, containly chead fun himself.
He is always evolving as a dj producer anda is always seeking
for the perfect beat. |